A Sweet Surprise

On the heels of backlash against High Fructose Corn Syrup, especially from the diabetes community, the Corn Refiners Association put out a campaign addressing the relative safety of high fructose corn syrup, touting that it is natural, just like sugar and safe in moderation.



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This "Sweet Surprise" campaign highlights the fact that people have heard all the talk about high fructose corn syrup, but many don't even know why it is supposedly bad to consume. By giving facts about the sweetener and prompting consumers to visit the association's website, they are encouraging consumers to "get the facts" and take their food choices into their own hands, rather than relying on outside hearsay or gossip.