Long-known for their chalupas and gorditas, Taco Bell is jumping on the healthy-living bandwagon as well, hoping to earn some consumer goodwill. The company is attempting this feat through a branded diet and partnership with an online training company and coach.
On the heels of Subway's widely-successful "Subway Diet," endorsed by Jared, Taco Bell has started its own a brand-specific diet. However, instead of sandwiches piled high with veggies, you can now allegedly lose weight with the help of a drive-thru Mexican restaurant. Enter Taco Bell's "Drive-Thru Diet." Filled with items off the restaurant's 7-item "Fresco" menu, the Drive-Thru diet uses Christine as a spokesperson, a woman who lost 54 pounds eating items solely off this Fresco menu.
Also, Taco Bell has attempted to become more responsible for their offerings with the "Balanced Lifestyle" section of their website. This area has links to Coach John Calipari's website, as well as a link to eFit4Me.com. By connecting their brand to others known for physical fitness, Taco Bell is providing options for their customers, taking responsibility for them. However, once they have provided those options, they give the responsibility right back to the customer.
It was Taco Bell's corporate responsibility to provide healthy options and the opportunity for their customers to make healthy choices. However, because they have done so with the Fresco menu and physical fitness promotions, it is now up to the consumer to make the healthy choice.
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